Benjamin Li
Feb 2, 2011

Top 10 Chinese New Year TVCs

In celebration of Chinese New Year, Campaign Asia-Pacific takes a look at the top 10 television commercials launched to usher in the Year of the Rabbit.

DDB Hong Kong's Chinese New Year TVC for McDonalds.
DDB Hong Kong's Chinese New Year TVC for McDonalds.

DDB HK puts a new twist on an old tradition in this CNY TVC for McDonalds. The ad features a cute five year-old girl copying her mom in preparing Lai See packets, but instead uses a similar looking red McDonald’s French Fries box to pass on a blessing of her own.

Taiwanese pop star Wu Chu stars in this Chinese New Year advert for Coca-Cola set at a family reunion dinner. When the doorbell rings, Wu Chu's character says he's invited 'just a friend', which, after a sip of Coca-Cola gives him courage, he later admits is actually his girlfriend. 

For the first time, Pepsi China has united two of its brands - Pepsi Cola and Lays - with the launch of two related TVCs for the CNY period. The core idea behind the campaign is a lion dance - an iconic Chinese ritual for the Chinese New Year celebrations.

Leo Burnett launched Petronas’ annual Chinese New Year campaign with this heart wrenching commercial highlighting the importance of family bonds and filial piety. The TVC features several old folks wishing they could spend more time with their children and loved ones without being a burden.

This quirky Digi Yellow Man CNY reunion TVC launched in Malaysia shows the Yellow Man feeling homesick after spending most of the year working away from home. The family finally comes together during CNY, celebrating with singing, dancing and Kung Hei Fat Choi greetings.

In this CNY TVC for Carlsberg Singapore, three office workers sneak off to enjoy an early happy hour. When their angry boss shows up, the guys are saved by a giant rabbit appearing out of nowhere and squashing the boss.

Wellcome shows people why it is good to spend time at home during the festive season with the help of 12 animated Chinese New Year animal signs in their annual CNY advertisement.

In another soft drink CNY ad for F&N, a group of youngsters share their soft drinks with an old guy. One sip of F&N turns him into a rap singer and in with the young crowd.

Drawing on the popular CNY custom of buying red underwear, a lucky colour in China signifying prosperity, Triumph created this sexy ad to brighten up the new year.

Related Articles

Just Published

5 hours ago

In-housing is here to stay and growing

As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.

6 hours ago

David Beckham finds escape in global Maserati ...

This is the debut work for the car brand by Droga5 London.

6 hours ago

Agency giants can continue renaissance with more ...

Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.

6 hours ago

John Hegarty invests in freelance matchmaking ...

BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".