Staff Reporters
Mar 16, 2022

Three Mindshare offices lead APAC in Warc Media 100

Mindshare Shanghai, Mumbai and Ho Chi Minh City are joined by OMD Wellington in the top 10 tier of Warc's ranking of the most-awarded media agencies. Clemenger BBDO Wellington has the world's fifth most-awarded campaign.

'The Unsaid' by Clemenger BBDO Wellington ranks fifth worldwide among media campaigns
'The Unsaid' by Clemenger BBDO Wellington ranks fifth worldwide among media campaigns

Mindshare Shanghai is the world's second most-awarded agency, behind only MediaCom New York, according to the just-released Warc Media 100 rankings, which are based on points accumulated from award wins in select shows.

Mindshare Mumbai ranks fourth on the list, and OMD Wellington (7) and Mindshare Ho Chi Minh City (9) also reach the top 10.

Overall, APAC agencies take up 14 of the spots on that list of the 50 most-awarded agencies. The other ranked APAC agencies are:

  • Wavemaker Mumbai (11)
  • Mindshare Sydney (24)
  • MediaCom Ho Chi Minh City (30)
  • Initiative Bangalore (33)
  • Initiative Melbourne (37)
  • Starcom Chinese Taipei (43)
  • Lodestar UM Mumbai (46)
  • Fuse Auckland (48)
  • MediaCom Singapore (49)
  • Che Proximity Sydney (50)

Turning to Warc's list of the 100 most-awarded media campaigns, Clemenger BBDO Wellington's 'The unsaid' ranks fifth and OMD Wellington's 'Unite against Covid-19' ranks eighth. Two campaigns from Mindshare Mumbai appear in the top 20 of the same list, in which APAC agencies make up more than a third (36) of the winners. See all the APAC work in the top 100 list below. 'Undercover Avatar' for L'Enfant Bleu by Havas Sports & Entertainment Paris tops the list.

As for most-awarded countries, China (3), India (5), Australia (6), Vietnam (8) and New Zealand (10) appear in the top 10. The US tops the list.

Mindshare is the most-awarded network worldwide, followed by MediaCom, and that strength powers WPP to the top of the holding groups ranking as well.

Unilever is the most-awarded advertiser and L'Enfant Bleu the most-awarded brand.

The Media 100 rankings are available on the Warc website.

Warc announced the Creative 100 Tuesday and will announce the Effective 100 Thursday (March 17).

APAC campaigns ranked among the global top 100 most-awarded campaigns in the Warc Media 100
Campaign title Brand Brand location Points Rank Agency
The Unsaid Waka Kotahi NZ Transport Agency New Zealand 87.7 5 Clemenger BBDO Wellington
Unite Against Covid-19 Unite Against Covid-19 New Zealand 73.9 8 OMD Wellington
Stamina Meter - A new currency in town! Boost India India 67.8 11 Mindshare Mumbai
Career From Home - Beyond the confines of HER kitchen Active Wheel India 64 18 Mindshare Mumbai
How Vietnam Contained COVID-19 Lifebuoy Vietnam 57 23 Mindshare Ho Chi Minh City
The Growth of Colonel KI KFC China (Mainland) 55.7 24 Mindshare Shanghai
Swintopia Swinburne University of Technology Australia 48.6 28 Initiative Melbourne
QQ Star x Discovery’s Kenyan Safari QQ Star Milk China (Mainland) 45.2 30 Mindshare Shanghai
MatchMaker Netflix India 40.8 33 Wavemaker Mumbai
Killer recipes Unilever Food Solutions China (Mainland) 39.6 36 Mindshare Shanghai
The Punishing Signal Mumbai Police India 38.7 39 Lodestar UM Mumbai
Not just a Cadbury Ad Cadbury Celebrations India 38.1 40 Ogilvy Mumbai
Winning Retail Search adidas Singapore 37.2 41 MediaCom Singapore
Ramadan lockdown Redoxon Malaysia 32.9 46 MediaCom Kuala Lumpur
Sloways NRMA Insurance Australia 29.9 53 CHE Proximity Sydney
Play NZ Tourism New Zealand Australia 29.6 54 TBWA\Sydney Sydney
Nautilus: Lighting Up Guangzhou Lincoln China (Mainland) 28.4 55 Mindshare Shanghai
Virtual Band Experience Pepsi China (Mainland) 28.3 56 Mindshare Shanghai
Personalising danger Water Safety New Zealand New Zealand 28 60 FCB Auckland
Donation Dollar Royal Australian Mint Australia 27 64 Saatchi & Saatchi Melbourne
Get Supercharged at 2pm Berocca Vietnam 25.6 66 MediaCom Ho Chi Minh City
Square Dancing Idols Polident China (Mainland) 25.6 66 pGSK Beijing
Borat grabs Australia by the balls Amazon Prime Video Australia 25.3 68 Initiative Sydney
The Indoor Pollution Alert System Blueair India 25.3 68 Mindshare Mumbai
The Ride DiDi China (Mainland) 25.3 68 PHD Beijing
Cultural Activation - Why Just A Clean Home? Gala India 25.3 68 Initiative Bangalore
#ShareAMeal – ‘We Are Hope’ campaign India Gate India 25.3 68 Initiative Bangalore
Female Gamers' New Hero Pizza Hut China (Mainland) 25.3 68 Mindshare Shanghai
LIVE: From Aus Tourism Australia Australia 24.7 76 UM Sydney
Yili X Xiaomi's smart vending machine Yili China (Mainland) 23.9 79 Mindshare Shanghai
Different Cities, Same Coca-Cola Coca-Cola Taiwan 23.2 81 Starcom Chinese Taipei
Next% Speed is Your Currency Nike China (Mainland) 21.5 86 Mindshare Shanghai
Hitting the winning serve Australian Open Australia 21.3 87 Zenith Melbourne
Cook Up Continental Australia 21.3 87 PHD Sydney
Every Prayer Starts with a Clean Pair of Hands Lifebuoy Vietnam 21.1 90 Mindshare Ho Chi Minh City
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion UltraTech Cement India 21.1 90 Mindshare Mumbai


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