Collinson has brought together three of its loyalty and benefits businesses under an expansive rebrand in an attempt to secure a leadership position in the loyalty marketing industry.
The sub-brands include the loyalty agency formerly known as ICLP, the loyalty commerce specialist formerly known as Collinson Latitude and the customer engagement platform formerly known as Welcome Real Time.
Other businesses such as Priority Pass and LoungeKey, both in the airport experience sector, remain under the Collinson umbrella as is its current travel experience offerings.
Together, the new Collinson brand runs more than 250 loyalty programmes mainly across the financial service, travel and retail sectors, with over 90 of those programmes in APAC. Global clients include Air France KLM, American Express, Cathay Pacific, Hackett, Hilton, Mastercard, Radisson Hotel Group, RSA, Sephora, UnionPay, Vhi and Visa. In Asia Pacific, Collinson is co-headed by Kevin Goldmintz and Mary English.
The new identity emphasises "one single vision to approach clients’ challenges with a unified solution that leverages the talent, products and platforms within the company all to deliver smarter experiences which help the world’s best-known brands acquire, engage and retain their choice-rich customers", according to a press release.
The original parent company Collinson was founded by chairman Colin Evans. His two sons, Christopher Evans and David Evans, joined the business over five years ago and have now taken their places on the executive board as joint CEOs.