Ad Nut likes 'The Best Bob in the World' because it shows how the right editing and a good voiceover artist can make even the most ridiculous video seem somewhat plausible. Ad Nut also enjoys that while the video is satirising case-study videos in general, it's also a legitimate and knowing bit of marketing for Shutterstock.
The reality is that the clever presentation of a case study can greatly impact and even manipulate a person's judgement of the effectiveness of a given campaign or idea. On the other hand, this parody also highlights how predictable case study videos can be in the structure and formula that they typically follow, such as starting with a 'problem and insight'.
According to Ogilvy & Mather Hong Kong, "The Best Bob in The World" is a parody of Tourism Australia's award-winning, 'Best Job in the World'. The agency said that two more parody case studies using Shutterstock footage will be released: '#LikeACanuck”, a parody of the Always '#LikeAGirl' campaign, and, “Office Violence Wednesday”, a parody of the successful ‘American Express Small Business Saturday’ case study film. Ad Nut looks forward to these.
Here's a quote from Reed Collins, chief creative officer, Ogilvy & Mather Hong Kong:
As creatives in this industry, we all know how onerous awards submissions can be. This parody video for Shutterstock injects a bit of fun and humour into the submissions process and shows exactly how Shutterstock understands creatives.
Another stock provider, Getty, has also used humour in its marketing: Getty makes bad ads to promote good iStock footage.
Chief Creative Officer: Reed Collins
Creative Directors: Richard Sorenson, Jim Fong
Account Director: Jo Wong
Copywriter: Ollie Davis