Hari Shankar
Mar 12, 2013

The second screen: Mobile behaviour set to disrupt search marketing

The latest smartphones are changing search behaviour, raising new challenges in how to target, engage, and relate to consumers, writes Hari Shankar, director of client services and director of Perfomics APAC.

Shankar: ascent of the smartphone screen

As I checked out from a popular online fitness store with mixed feelings of satisfaction and joy in having finally got my hands on a sought-after and mostly out-of-stock energy supplement, my absentminded intellect happened to notice that everything I had just done transpired on a 4.8-inch screen. To be more specific, I had just completed a quick pre-buy, repeat, research, and purchase transaction with my favourite Galaxy SIII.

This also triggered another thought...

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