Matthew Miller
Nov 6, 2018

The pug stays in the picture in new Hotels.com campaign

Hotels.com's senior brand marketing manager explains why the company is unifying its creative in a series of markets around a canine embodiment.

The pug in the bellhop uniform was never in any danger of losing its job.

When a brand appoints a new agency on a regional basis, a dramatic change in creative direction is often imminent. But for Expedia-owned Hotels.com, which moved creative from Grey to DDB in March following a pitch, there was never really any doubt that the dog would remain the star of the show.

The pug, first introduced in...

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