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Jan 5, 2024
The marketing horoscope—what kind of marketer are you?
It turns out that astrology is the reason you couldn’t focus last Thursday. Forget data scientists and AI modelling. Find out your perfect role and optimal productivity time based on the stars.
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Just Published
2 hours ago
Ads next to 'brand unsafe' content deliver stronger ...
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
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11 hours ago
Brands must eradicate the 'insight famine' to find ...
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
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13 hours ago
Sweaty Betty kicks off campaign focused on leg
'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.
13 hours ago
Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.