Marketing Opinions
Irene Joshy Ruchira Jain
Oct 12, 2015

The magic of flavours: Indigenous innovation among food brands

When it comes to food products, 'copying and pasting' products from one market to another doesn't necessarily work. Here, TNS and PepsiCo discuss a template for indigenous taste innovation that has proven effective.

L-R: Irene Joshy, Ruchira Jain

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