Want to change the world Papermaking, gunpowder, printing techniques and the compass have had their heyday. We dare say that China's four great inventions have a fifth The successful commercialisation of Single's Day, which has the world sitting up and taking notice.
The headline numbers for this year’s Single’s Day 11.11 sales in China are, again, very impressive. Consumers spent more than RMB 57.11 billion US$9.3 billion on Alibaba platforms alone. A 60 per...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events