Jenny Chan 陳詠欣
Nov 27, 2014

The 11.11 Debrief: China's retail bonanza

Campaign Asia-Pacific presents a comprehensive, multi-faceted look at China's recent Single's Day, including infographics and expert opinions on the monumental sales figures, the surprising consumer behaviours and the conclusions about what it all means for brands.

image.Heading
image.Heading
image.Heading
image.Heading
image.Heading
image.Heading
image.Heading
image.Heading
image.Heading
image.Heading
image.Heading
image.Heading
image.Heading
image.Heading
image.Heading
image.Heading

Want to change the world? Papermaking, gunpowder, printing techniques and the compass have had their heyday. We dare say that China's four great inventions have a fifth: The successful commercialisation of Single's Day, which has the world sitting up and taking notice.

The headline numbers for this year’s Single’s Day (11.11) sales in China are, again, very impressive. Consumers spent more than RMB 57.11 billion (US$9.3 billion) on Alibaba platforms alone. A 60 per cent year-on-year increase, that represents nearly double the combined online sales of Black Friday and Cyber Monday in the US last year. Alibaba's closest rival, JD.com, was coy about its figures but still boasted about its GMV more than doubling compared with the same period in 2013.

To get 11.11 orders to homes in far-flung Chinese cities in a matter of days instead of weeks, SF Express, one of China’s leading shipping companies, flew 36 cargo aircraft capable of hauling 1,800 tons of packages daily, and tried not to have a nervous breakdown.

Here at Campaign Asia-Pacific, we also attempt to give you a drone overview of the global retail bonanza, including:

 

Tags

Related Articles

Just Published

2 days ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

2 days ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

2 days ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

2 days ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.