Jenny Chan 陳詠欣
Nov 27, 2014

The 11.11 Debrief: China's retail bonanza

Campaign Asia-Pacific presents a comprehensive, multi-faceted look at China's recent Single's Day, including infographics and expert opinions on the monumental sales figures, the surprising consumer behaviours and the conclusions about what it all means for brands.

Source: www.alizila.com

Want to change the world Papermaking, gunpowder, printing techniques and the compass have had their heyday. We dare say that China's four great inventions have a fifth The successful commercialisation of Single's Day, which has the world sitting up and taking notice.

The headline numbers for this year’s Single’s Day 11.11 sales in China are, again, very impressive. Consumers spent more than RMB 57.11 billion US$9.3 billion on Alibaba platforms alone. A 60 per...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Travel brands, know your place
Premium
23 hours ago

Travel brands, know your place

The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.

Premium
Ever seen a fairy tale with a non-evil stepmother?
Premium
23 hours ago

Ever seen a fairy tale with a non-evil stepmother?

Probably you haven't. GS Caltex and Korean agency AdQua Interactive set out to change that with a touching storytelling initiative.

Premium
Pacific World unveils emerging destinations for 2019 and 2020
Premium
1 day ago

Pacific World unveils emerging destinations for ...

Find out which Asian cities made the list.

Premium
Now Ireland is investigating Google over GDPR
Premium
1 day ago

Now Ireland is investigating Google over GDPR

If found guilty, it would be second time a European regulator has taken action against Google.