TBWA Vietnam drives re-gifting for charity over Tet holiday

The charity partnered with TBWA Vietnam to introduce the ‘Tet Re-Gift Bag’, a recyclable Tet gift bag enabling people to donate excess gifts and food to the home.

“Everyone receives many food gifts from relatives and friends, as well as attend many celebration dinners during the Tet Holidays, but unfortunately so much of the food goes to waste, including roast chicken, spring rolls, sweet snacks, rice cakes, etc. Sadly, most of this is just thrown away,” said Nguyen Thi Huong, coordinator at Thien Phuoc Foster Home for Disabled Children.
 
She continued, “TBWA Vietnam helped us create special bags for people to take home with them during Tet, so they can save the food they are unable to consume and place them inside. There’s a phone number included – and all they have to do is call us wherever they are in HCMC and we’ll pick it up free of charge to distribute the food to those in need. This way, everyone gets to celebrate Tet.”
 
TBWA Vietnam’s associate creative director, Adi Karnajaya, added, “This year, we wanted to remind everyone in the community what Tet is really about – giving.”
 
The special bags were distributed free of charge to the general public throughout Ho Chi Minh City.
 
Credits:

Client Thien Phuoc Foster Home for Disabled Children
Agency TBWA Vietnam
Executive creative director Patrick Tom
Associate creative director Adi Karnajaya
Writer Vy Nguyen, Fanindra Jain, Nhung Nguyen
Art director Adi Karnajaya, Khanh Mai