Jane Leung
Jul 14, 2010

TBWA lands Market O in Korea

SEOUL – TBWA Korea has been appointed to premium health snack brand Market O after a pitch that included incumbent Innocean Worldwide.

Market O Korea
Market O Korea

Billing are understood to be worth US$2 million. TBWA will be responsible for all creative development for new campaigns. The agency will also manage media planning and buying for the brand. TBWA's first campaign for Market O is expected to launch in August.

"We think it's possible for us to provide more integrated and overall strategies for both brands of Orion Confectionery," said Kyung Woo Nam, executive corporate managing director at TBWA Korea.

Market O is the umbrella company of Orion Confectionery. Orion is one of the three largest food companies in Korea, which is known for its Choco Pie brand on an international level.

TBWA Korea already works with Orion's Dr. You brand. Together with Market O, the two brands are said to hold 70 per cent of the premium snack sector in Korea.


Related Articles

Just Published

12 hours ago

First Barbie doll with hearing aids aims to boost ...

The company partnered with Dr. Jen Richardson, a hearing-loss advocate and educational audiologist, to make sure its portrayal of real people was accurate.

12 hours ago

Isn’t it time the industry had sustainability of ...

B Corp certification may be harder to get than a Pencil, but hand on heart, it's infinitely more rewarding for everyone and better for the planet.

16 hours ago

APAC has lowest post-bid fraud rate at 1%: study

According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.

17 hours ago

As Q1 results disappoint, should brands look beyond ...

Brands such as Starbucks, Tesla and Tod's are just a few brands that reported sluggish Q1 numbers. And it's going to take a whole lot more than coupons to stoke consumer spending.