Jenny Chan 陳詠欣
Sep 7, 2018

TBWA China opens an internal technology lab

Q Lab will work with its own clients in addition to those of TBWA.

Q Lab offers this machine for brands events, which uses laser engraving and ink painting to personalise physical products

TBWA China Group has launched Q Lab, an in-house creative technology studio that will have the liberty to pursue its own clients in addition to the group's client portfolio. The lab is touted to be incorporating physical computing, gesture- and body-motion control, interactive projection mapping, augmented reality, robotics, and social-media integration.

Engineered and developed by Herbert Ng pictured below, the current head of creative technology for TBWA in China, Q Lab will offer...

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