Racheal Lee
Sep 3, 2013

Tata Motors selects creative agency in Indonesia

JAKARTA - PT Tata Motors Distribusi Indonesia has handed the strategic and creative account for the launch of its vehicles to independent agency The Thinking Machine Indonesia.

Tata Motors selects creative agency in Indonesia

The appointment was made after a pitch called in April, which involved two other undisclosed agencies. McCann Worldgroup is the incumbent.

Biswadev Sengupta, president director at Tata Motors Indonesia, noted that the country is an emerging automotive market with significant sales potential, driven by rapidly growing numbers of middle class consumers who are continuously looking for smart mobility solutions.

“The country’s economy also posted positive and consistent growth in the last eight years,” he added. “We are looking at Indonesia as a growth market and have a long-term plan for the market.”

Rajiv R. Menon, chief creative officer at The Thinking Machine, meanwhile, said it was important for a new player like Tata Motors to challenge communication conventions in the Indonesian market to just get noticed, in a market dominated by Japanese brands for half a century.

The Thinking Machine announced its establishment in Jakarta early last month.

Tata Motors is India’s largest automobile company, with consolidated revenues of US$32.5 billion in 2011/2012. With presence in more than 125 countries and 8.5 million vehicles on the road, Tata Motors Indonesia is planning to launch more products in the Indonesia market.

 

Related Articles

Just Published

2 hours ago

Deliveroo reviews global ad account after shift in ...

Thea Rogers has taken over from Inés Ures to lead marketing.

3 hours ago

David Henderson is WPP's first global corporate ...

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

10 hours ago

Hyundai Motor, UNDP sign sustainability pact

Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.

13 hours ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.