Racheal Lee
Sep 25, 2013

Indian Embassy names agency to promote cultural initiatives in Indonesia

JAKARTA - The Indian Embassy in Indonesia has named The Thinking Machine to help promote its various cultural initiatives in the country.

Indian Embassy names agency to promote cultural initiatives in Indonesia

The appointment was made without a pitch early this month. It marks the first time the embassy has appointed an agency.

The one-year contract will see the agency working on trade and bilateral relationships while also being involved in the design for the brand identity and other communications related to the celebration of ‘100 Years of Indian Cinema’ in Indonesia. The Thinking Machine has also developed a film showcasing the outreach activities of the Indian Embassy in the country.

The Indian Embassy in Jakarta is looking at promoting bilateral exchanges between the two countries to foster and build upon India and Indonesia’s long friendship. Gurjit Singh, Indian Ambassador to Indonesia, ASEAN & Timor Leste, noted that India and Indonesia have close cultural ties dating back to ancient times.

“To ensure this continued kinship even today, we endeavour to constantly create exciting experiences and activities that showcases India to the people in Indonesia,” he added. “We are currently promoting the celebration of ‘100 years of Indian Cinema’ here.”

Rajiv R. Menon, CCO at The Thinking Machine, said it is designing some cheerful work to celebrate 100 years of Indian Cinema in Indonesia here.

The Thinking Machine previously worked with the embassy on several projects and consulting services.

Related Articles

Just Published

2 hours ago

Google agrees to monitoring by UK regulator as it ...

The tech firm has been under investigation by the UK regulator over competition concerns.

2 hours ago

Indian advertising still stuck in stereotypes: report

A panel hosted by the Advertising Standards Council of India saw experts discuss the findings of a new GenderNext report, which finds that the industry needs more introspection about representation of gender roles.

3 hours ago

Indonesia's FCN invests in immersive tech player

Flock Creative Network says tie-up with AR-focused Titans Tech will allow it to meet demand for more immersive brand experiences.

14 hours ago

Ikea rents tiny Tokyo flat for tiny price

In a campaign by Wieden Kennedy Tokyo, the brand's property agent (a walking, talking shark) wants to get someone into a 10-square-meter apartment for just 99 yen per month.