Benjamin Li
Jan 18, 2011

Taiwan Sakura Corporation calls creative pitch

TAIPEI - Taiwan Sakura Cooperation, the leading water heater, range hood and kitchen furniture brand in Taiwan, is calling a pitch for its creative duties, scheduled in March.

Taiwan Sakura Corporation calls creative pitch

At least two agencies, including incumbent JWT and BBDO have been invited. JWT produced Sakura's recent TVC titled 'Free life time oil filter home delivery service'.

Sakura bought rival brand Topax in March 2009 and subsequently became its main stockholder.

According to an industry insider, many consumers are not aware of that, and Sakura seems not to want people to know either. "It might be their brand strategy to maximize market share," he said.

Campaign China

Related Articles

Just Published

1 day ago

Tech Bites: Week of May 16, 2022

News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.

1 day ago

Campaign Crash Course: Understanding attention-based...

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

1 day ago

What does a social media platform for seniors look ...

A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.

1 day ago

Interpublic Group names Channing Martin global ...

Martin will lead strategy on all diversity-related matters and expand the company’s equity and inclusion practices.