Main’s role, a global position based in Hong Kong, will be to develop the company’s digital marketing and communications strategy, as well as traditional marketing communications and managing cross-functional teams. She will report to Alicia Kan, Synovate global head of communications.
“Synovate’s investment in digital media signals a very strong commitment to its innovative marketing vision,” Main said.
Most recently, Main worked for Virgin Atlantic in the UK for five years, and was responsible for its loyalty programme, Flying Club.
“Synovate’s investment in digital media signals a very strong commitment to its innovative marketing vision,” Main said.
Most recently, Main worked for Virgin Atlantic in the UK for five years, and was responsible for its loyalty programme, Flying Club.
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