Kenny Lim
Apr 2, 2009

Supperclub shifts PR account to Communications DNA

SINGAPORE - Supperclub Singapore, the first Asian venture of the globally acclaimed chain of restaurants, has shifted its PR business to Communications DNA, having worked with Icon International previously.

Supperclub shifts PR account to Communications DNA
Icon International was hired by Supperclub Singapore in October 2008 but the relationship had ended in December. Communications DNA is believed to have been appointed for a six-month period.

Monica Alsagoff, CEO of Communications DNA, said: “Since its launch here in 2008, Supperclub has fast become one of the hottest dining and entertainment venues in Singapore. We are excited and look forward to working with them to further develop and strengthen the brand image through up-coming events, including the launch of their fourth album in the ‘Nine Sins’ music series as well as their upcoming first anniversary in Singapore.”

In addition, Communications DNA was again appointed by AirAsia to launch their four new Indonesia-Singapore flights to Jakarta, Bandung, Yogyakarta and Bali. The local PR consultancy was previously engaged to launch the airline’s inaugural Singapore-Kuala Lumpur flights early last year.

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