Ranjani Raghupathi
Aug 6, 2015

Summer hits: 5 hot social campaigns

Engagement Meter: Gap Indonesia, Hugh Jackman and OLX India land among our list of the most interesting and top-performing content campaigns from the month of July.

Summer hits: 5 hot social campaigns

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from July.

1. Gap Indonesia
Engagement Score – 1,000

Gap Indonesia’s casting call that promised winners a massive Gap shopping prize was the brand’s most engaging content piece in all of July and even topped the charts in the retail sector. The post received over 11,000 Likes and the highest engagement score.

Big news! Casting Call 2015 is back. Enter your child at http://bit.ly/gapccid for a chance to win a IDR 1,000,000 Gap Shopping Voucher. Plus, receive a 20% off e-voucher.

Posted by Gap on Thursday, 9 July 2015

2. Knorr Phillipines
Engagement Score – 1,000

Knorr got inventive not just with its soup recipes but also with its social-media content. The brand invited fans to share recipes and in return received a whopping 234,000 Likes.

Talagang walang tatalo sa Sinigang! For sure #KinikiligKumain ang mga bata pag Sinigang ang handa! Aling #AsimKilig...

Posted by Knorr on Friday, 3 July 2015

3. McDonald’s Singapore
Engagement Score – 1,000

The world’s most famous burger chain wished a happy Ramadan to its fans and gave them an exciting offer when pre-ordering breakfast. The post received over 17,000 Likes on this post and engagement that topped the sector for the month. 

Start your day with a delicious meal! Pre-order your favourite breakfast with 24/7 McDelivery®. Order now at http://goo.gl/WzRMhF and get a free picnic mat with every bundle meal pre-ordered. While stocks last.

Posted by McDonald's on Monday, 6 July 2015

4. Micromax India
Engagement Score – 805

Teaming up with brand ambassador Hugh Jackman, Micromax launched an action-packed campaign for its newest phone. While the YouTube video gained over 400,000 views in a few weeks, the campaign on Facebook and Twitter was a contest that encouraged fans to get involved. The hashtags #jailbreak and #micromaxcanvassliver5 combined have been used over 23,000 times.

Enjoy your favourite movies in exceptional display quality on the 12.19cm (4.8) HD AMOLED Screen of the #MicromaxCanvasSliver5, the slimmest phone ever. Check it out: http://goo.gl/AYd8FC

Posted by Micromax Mobile on Friday, 10 July 2015

5. OLX India
Engagement Score – 273

OLX India uses the story of a friendship between a shopkeeper and an army officer and how a purchase on OLX brings extreme joy. The video garnered over 242,000 views in less than a week.

Staying away from family can be lonely but with friends around, life is full of beautiful surprises.

Posted by OLX India on Friday, 31 July 2015



About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.




Related Articles

Just Published

14 hours ago

Adidas displays Rick-and-Morty-style inflatable ...

To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.

15 hours ago

Will brands ‘trade down’, financially, to PR as ...

With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.

15 hours ago

Do brands have a place on a social platform that ...

Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.

2 days ago

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.