Summer hits: 5 hot social campaigns

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from July.

1. Gap Indonesia
Engagement Score – 1,000

Gap Indonesia’s casting call that promised winners a massive Gap shopping prize was the brand’s most engaging content piece in all of July and even topped the charts in the retail sector. The post received over 11,000 Likes and the highest engagement score.

2. Knorr Phillipines
Engagement Score – 1,000

Knorr got inventive not just with its soup recipes but also with its social-media content. The brand invited fans to share recipes and in return received a whopping 234,000 Likes.

3. McDonald’s Singapore
Engagement Score – 1,000

The world’s most famous burger chain wished a happy Ramadan to its fans and gave them an exciting offer when pre-ordering breakfast. The post received over 17,000 Likes on this post and engagement that topped the sector for the month. 

4. Micromax India
Engagement Score – 805

Teaming up with brand ambassador Hugh Jackman, Micromax launched an action-packed campaign for its newest phone. While the YouTube video gained over 400,000 views in a few weeks, the campaign on Facebook and Twitter was a contest that encouraged fans to get involved. The hashtags #jailbreak and #micromaxcanvassliver5 combined have been used over 23,000 times.

We are inching closer to the #Jailbreak contest. The final countdown has begun.

— Micromax Mobile (@Micromax_Mobile) July 15, 2015

5. OLX India
Engagement Score – 273

OLX India uses the story of a friendship between a shopkeeper and an army officer and how a purchase on OLX brings extreme joy. The video garnered over 242,000 views in less than a week.

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.