Ranjani Raghupathi
Feb 15, 2016

Engagement Meter: Ringing in the year of the monkey

New years are all about new beginnings and warm greetings. in this week's Engagement Meter, curated by Unmetric, see how brands around Asia wished their communities well for the Chinese New Year.

Engagement Meter: Ringing in the year of the monkey

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best Chinese New Year content from across industries in the period of 9 January to 9 February.

1. TicTac Phillipines
Engagement Score – 1,000

Start the Year of the Monkey on a sweet note! ☺ Happy Chinese New Year!

Posted by Tic Tac on Monday, 8 February 2016


2. Discover Hong Kong
Engagement Score – 1,000

Get to know your auspicious foods and their Cantonese pronunciation in time for Chinese New Year and kick off the Year of the Monkey with the luckiest meals: www.instagram.com/discoverhongkong#HKCNY

Posted by Discover Hong Kong on Friday, 5 February 2016


3. Philips Home Living Singapore
Engagement Score – 1,000

#AwkwardCNYMoments—we have all experienced them. What’s your most memorable one? Turn your awkward Chinese New Year moments into bliss with our prosperous deals. http://philips.to/1nR5y0q

Posted by Philips Home Living on Thursday, 4 February 2016


4. Kirin Ichiban Malaysia
Engagement Score – 1,000

During Chinese New Year, what could be more fitting than to send warm wishes to your family? May we suggest a Kirin.

Posted by Kirin Ichiban Malaysia on Sunday, 7 February 2016


5. Shanghai Tang
Engagement Score – 1,000

Chinese New Year is just around the corner. Celebrate the year of the Monkey with Shanghai Tang!

Posted by Shanghai Tang on Thursday, 4 February 2016


6. Park Regis Hotels
Engagement Score – 1,000

The staff at Park Regis Singapore are snapping their city as it gets into the spirit of Chinese New Year. Will you be celebrating the Year of the Monkey?

Posted by Park Regis Hotels on Thursday, 4 February 2016


7. Xpax
Engagement Score – 1,000

Chinese New Year is around the corner! Share your celebration pics on Instagram and more with 8GB Internet from Xpax!...

Posted by Xpax on Thursday, 4 February 2016


8. AXA Malaysia
Engagement Score – 1,000


9. KFC Singapore
Engagement Score – 1,000


10. Sunlife Philippines
Engagement Score – 872


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


Related Articles

Just Published

18 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

19 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

19 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

20 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.