Jenny Chan 陳詠欣
Sep 30, 2013

Starcom wins AB InBev in China from MediaCom

SHANGHAI - Anheuser-Busch InBev has picked Starcom MediaVest Group to handle media planning and buying duties in China after a review that included incumbent agency MediaCom.

Starcom wins AB InBev in China from MediaCom

MediaCom previously won the business reportedly worth US$190 million in 2010.

The final pitch was between Starcom, MediaCom and Carat in early September.

SMG's Shanghai office will oversee the servicing of the accountThe brands under AB InBev in China include Budweiser, Harbin, Sedrin, Da Xue, Jinlongquan, KK, Tangshan, Double Deer, and Wei Xue.

JWT and Isobar are currently responsible for creative and digital duties for the client.

The media review in the mainland is part of a global process that involves Latin America and key European markets. Starcom already handles the media business in the U.S.

 

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