Ad Nut
Sep 21, 2015

Spot personifies bush fire as evil, calculating killer

From Australia: 'Prepare. Act. Survive' for NSW Rural Fire Service by J. Walter Thompson Sydney

Spot personifies bush fire as evil, calculating killer

This ad, part of an integrated campaign that will run and evolve over the next three fire seasons (2015-2018) aims to combat complacency about how fast, dangerous and unpredicatable fire can be. The campaign includues pre-roll, print, digital and radio, each highlighting specific bush-fire dangers and safety precautions people can take.  

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

1 hour ago

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.

1 hour ago

2022 Agency of the Year judges announced

We reveal the second round of confirmed judges for the industry's biggest marketing and advertising awards.

2 hours ago

Pitch imperfect: Adland struggling to balance hunt ...

Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.

5 hours ago

Publicis takes largest bite out of Mondelez’s ...

WPP and VaynerMedia were also handed pieces of the confectionery business.