Ad Nut
Sep 21, 2015

Spot personifies bush fire as evil, calculating killer

From Australia: 'Prepare. Act. Survive' for NSW Rural Fire Service by J. Walter Thompson Sydney

Spot personifies bush fire as evil, calculating killer

This ad, part of an integrated campaign that will run and evolve over the next three fire seasons (2015-2018) aims to combat complacency about how fast, dangerous and unpredicatable fire can be. The campaign includues pre-roll, print, digital and radio, each highlighting specific bush-fire dangers and safety precautions people can take.  


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