This ad, part of an integrated campaign that will run and evolve over the next three fire seasons (2015-2018) aims to combat complacency about how fast, dangerous and unpredicatable fire can be. The campaign includues pre-roll, print, digital and radio, each highlighting specific bush-fire dangers and safety precautions people can take.
Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East