Omar Oakes
Dec 5, 2018

Sorrell's S4 Capital confirms $150m MightyHive acquisition

'The peanut has morphed into a coconut,' Sir Martin Sorrell proclaims as new venture makes second purchase.

Sir Martin Sorrell’s new venture, S4 Capital, has formally announced that it is in advanced talks to buy MightyHive, a programmatic marketing services agency, as its second acquisition.

S4 is acquiring MightyHive for $150m 117m, the company announced on the London Stock Exchange.

MightyHive, whose chief executive is Peter Kim, a former head of ad platform business development at Google, advises brands on taking their digital marketing in-house....

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