Jane Leung
Nov 5, 2010

Sony Pictures gives away cash for DVD returns in Australia

Sony Pictures Home Entertainment (SPHE) in helping consumers get rid of unwanted DVDs with a 'The Great DVD Amnesty’ initiative featuring 80s action star Jean-Claude Van Damme.

Sony Pictures gives away cash for DVD returns in Australia

Advertising agency Iris Sydney partners with SPHE on this through-the-line campaign which urges consumers to slim down their DVD collections by offering AUS$5 cash back for every unwanted DVD.

“Every great cause needs a hero and when you’re looking for someone to take out the trash and clean up people’s DVD collections, Van Damme is your man,” said Tom Hoskins, creative director at Iris Sydney.

Hoskins continues that Van Damme has the perfect image as the “judge, jury and executioner" for 'The Great DVD Amnesty' initiative. 

Media strategy is handled by Slingshot Media Ventures and PR managed by Hausmann Communications. The campaign is also spreading virally on You Tube with more promotional videos.



Project The great DVD amnesty
Client Sony Pictures Home Entertainment
Digital agency iris Sydney
Creative director Tom Hoskins
Planning director Ian Cassidy
Group account director Alasdair Robertson
Copywriters Jasun Vare, Tom Hoskins
Art director Tom Hoskins
Digital creative & art director James Griffiths
Retoucher Ian Connor
Designers Morris Rojas, Ronald Acevedo
Photographer Plummer Kennedy Conspiracy
TVC & Video Production:
Director Tom Hoskins
DOP Plummer Kennedy Conspiracy
Creatives Tom Hoskins, Barry Farrington,Jasun Vare
Production company Plummer Kennedy Conspiracy, Sovifo Brussels
Editor Drew Thompson, Guillotine
Post Cutting Edge
Music Sam Petty
Exposure Television, online

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