Launching today, the campaign will last three months.
Phone units are showcased in the reception areas and VIP rooms of the salons, and customers can play with samples during their hair and beauty treatments.
“[This campaign] differs from conventional retail experiences where customers try out new models over the counter while sales staff are sometimes pushy. MEC chose these high-end salons as their customers tend to be well-off trend followers who are more willing to spend money on the latest gadgets,” said Maggie Kan, account manager for Hotmedia.
A separate print and OOH campaign - on the street and MTR - was created by McCann Erickson Guangming with media partner MEC.
Phone units are showcased in the reception areas and VIP rooms of the salons, and customers can play with samples during their hair and beauty treatments.
“[This campaign] differs from conventional retail experiences where customers try out new models over the counter while sales staff are sometimes pushy. MEC chose these high-end salons as their customers tend to be well-off trend followers who are more willing to spend money on the latest gadgets,” said Maggie Kan, account manager for Hotmedia.
A separate print and OOH campaign - on the street and MTR - was created by McCann Erickson Guangming with media partner MEC.
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