Robert Woolfrey
Dec 13, 2012

Six ways to engage with the mobile entertainment consumer

Robert Woolfrey, managing director, SEA, at Millennial Media, shares six practical tips for brands looking to increase their engagement with entertainment-hungry smartphone users.

With entertainment content consumption outpacing general smartphone adoption 82 per cent year-over-year growth versus 55 per cent, the opportunities for entertainment brands to connect with and engage mobile users are still boundless.

If you have or represent an entertainment brand, here are some suggestions to up your engagement level with mobile content consumers.

1. Use location-based targeting and locally relevant messages

With mobile, you can efficiently buy on...

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