Faaez Samadi
Apr 4, 2017

SingTel appoints new creative & digital agencies

New partners follow lengthy review process.

SingTel's 'Data Exstream' campaign, created by Ogilvy.
SingTel's 'Data Exstream' campaign, created by Ogilvy.

SingTel has hired Bartle Bogle Hegarty, OgilvyOne, Goodstuph and Hogarth as its new creative and digital agencies on a two-year retainer.

Publicis-owned BBH is in charge of strategic brand content, while WPP agencies OgilvyOne  and Hogarth are handling B2B work and creative content work respectively. Independent agency Goodstuph is on board as social and content specialist.

SingTel initiated its tender process in October last year, annoucing a shortlist of 12 agencies the following month. Ogilvy had been in charge of the telco’s integrated creative and digital account since 2013.

Yuen Kuan Moon, SingTel’s CEO of consumer, Singapore, said: “We are pleased to have received many creative proposals which showed a keen understanding of our business. We thank all the participating agencies for putting in their best efforts for the pitch and look forward to working with the four appointed agencies.”

SingTel retained marketing consultancy R3 to manage the review process. 

Related Articles

Just Published

19 hours ago

Amazon's ad revenue surges to $11.6 billion in Q4

While Google and Meta deal with slowdowns, Amazon's advertising business, still a small fraction of the overall sales, grew 19% in the fourth quarter.

19 hours ago

Google ad revenue falls in Q4, reversing several ...

Ad revenue across Google properties was $2.2 billion lower in the quarter than a year prior as shrinking brand budgets spread to search.

20 hours ago

40 Under 40 2022: Prapti Singh, Uber

Telling brave and bold brand stories for Uber in India, Singh unlocks brand propositions deeply rooted in category, culture and consumer truths that drive business growth.

23 hours ago

Blockbuster is releasing a Super Bowl ad…on VHS

The last standing location of the iconic video rental store in Bend, Oregon, USA will play the ad at its Super Bowl watch party.