Byravee Iyer
Mar 25, 2014

Singex picks UM to build its brand

SINGAPORE - Singex, the managing company of the Singapore EXPO Convention and Exhibition Centre, has tapped UM as its media agency to build the company’s profile regionally and across the globe.

Singex makes its advertising debut with UM
Singex makes its advertising debut with UM

UM takes up responsibility to manage media planning, buying, strategy, digital and social media for the first-time advertiser. The selection process also involved Zenith Optimedia and Mindshare, said a source close to the pitch.

The aim of the new business is to help Singex attract venue marketers and ancillary service providers from the Americas, Middle East and Asia-Pacific, the same source explained.

The company operates in two business segments: Singex Venues manages the Singapore Expo Convention and Exhibition Centre and MaxAtria; and Singex Exhibitions develops a portfolio of exhibitions and conventions relating to sustainability and technology for rehabilitative engineering. These include WasteMet Asia, Rehab Tech Asia and Clean MET Asia.




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