The appointed agencies should assist EDB in enhancing Singapore’s position as a global city for business, innovation and talent. Target audiences include companies who are interested in growing in Asia.
The agencies should demonstrate strong client-servicing abilities as well as an in-depth understanding of the media and business influencer landscape in the respective region, according to the tenders.
Services include media monitoring, strategic counsel, media relations,event-platform identification and engagement of key opinion leaders.
For the pitch in Singapore, the tender has optional services for China and India.
Shortlisted agencies will be required to submit a proposal to answer a challenge posed by EDB, which will be shared at a later date.
The contracts will be for 12 months from 1 April, with an optional one-year extension.
The closing date for the tenders is early February.