Racheal Lee
Sep 2, 2013

SilkAir appoints PR agency

SINGAPORE - SilkAir, the regional wing of Singapore Airlines, has appointed Ogilvy Public Relations Singapore as its communications and public relations agency in Singapore and its regional key markets.

SilkAir appoints PR agency for the first time

The appointment, which came after a competitive pitch called in May, started 1 August and runs for a year. The agency’s remit covers corporate branding and promotional support around SilkAir’s 25th anniversary celebrations in 2014.

This is the first time that SilkAir is working with a PR agency, at a time when the air carrier will see the delivery of up to 68 new Boeing 737-800 aircraftthe biggest order of its kind...

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