Surekha Ragavan
Mar 20, 2018

Sarawak Convention Bureau kicks off global campaign tour

The East Malaysian state is making waves in Europe.

Sarawak Convention Bureau kicks off global campaign tour

Malaysia’s East Malaysian state of Sarawak is a strong presence in the region’s business events industry, which can be largely attributed to the state’s efforts in putting out dynamic campaigns that have helped consolidate bids.

Its latest branded campaign, Redefining Global Tribes (RGT), aims to challenge business event planners and associations to increase the impact of their events on the industry and economy, as well as change the conventional narrative of how and why a business event is designed.

“Sarawak itself is very unconventional in many ways because it is an unusual mixture of nature, culture, modern development and heritage,” said Amelia Roziman, chief operating officer at Sarawak Convention Bureau (SCB).

Last week, SCB presented the campaign to over 400 executives at the Associations World Congress (AWC) in Antwerp, Belgium.

“AWC’s exponential quality network is the perfect platform for a campaign such as RGT. This campaign is more than just to market our destination; it's an active pursuit of matching objectives, meeting business needs, and in turn, co-building a global tribe within the world of business events,” said Roziman.

“It has been a tremendous experience at AWC. We look forward to create more allies, and hope to gather them at our landmark events in Sarawak in the near future.”

AWC 2018 is the largest conference for associations’ executives in Europe.

 

Source:
CEI

Related Articles

Just Published

2 hours ago

Mediabrands, R&CPMK launch tool to integrate brands ...

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

2 hours ago

Ogilvy PR ups Rahul Titus to new global role

Agency has promoted UK and EMEA head of influence to the new role of global head of influence.

2 hours ago

FleishmanHillard’s head of influence fuels outrage ...

TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.

2 hours ago

Indian athlete Dutee Chand and girlfriend wear ...

A campaign titled #WearYourPride was launched to encourage the LGBTQ+ community to stop running away from themselves and to celebrate equal rights for all genders.