Ad Nut
Jul 23, 2015

Safe-for-work campaign features interspecies kissing (with tongues)

From Australia: 'Kissably clean' for Prozym Dental Sticks by Affinity Sydney

Safe-for-work campaign features interspecies kissing (with tongues)

Ad Nut's legions of longtime followers know Ad Nut's opinion on dogs: They are murderous beasts.

That said, people seem to like them, so they keep showing up in advertising. Ad Nut gets it. Even so, this disgusting new campaign for doggie dental hygiene sticks (who knew?) is a bit much for Ad Nut to stomach.

Oh, your pooch has bad breath? Guess why: Because it spent the afternoon murdering innocent woodland creatures and then eating its own vomit!

Sorry...Ad Nut gets a little emotional about this. Professionally speaking, these are fine ads, shot by award-winning photographer Andreas Bommert and featuring some fine performances by the humans pretending to enjoy their tongue baths. Shudder.

And if the product takes off, at least Ad Nut can rest assured that when a carnivorous canine is about to rend Ad Nut into a bloody pulp, it will have fresh breath and be free of plaque.

 

CREDITS

Creative Director: Marcus Tesoriero
Art Director: Charles Grant
Copywriter: Marcus Tesoriero
Head of Design: Mark Clayton
Design: Carlie Smith
Director of Strategy: Angela Smith
Head of Business Management: Cheyne Oxford
Business Manager: Annalise McDonnell
Business Executive: Thomas Smyth
Photographer: Andreas Bommert
Producer: Grant Navin 

 

Related Articles

Just Published

23 hours ago

WFA census shows Japan faces the highest inclusivity...

Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.

23 hours ago

Reddit will no longer allow users to opt-out of ad ...

The mandatory opt-in for personalised ads was announced as part of a series of settings updates that will gradually be rolled out in the coming weeks. Select unspecified countries will still be able to opt-out.

1 day ago

Better Climate Store’s Greenwash can wash away ...

The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.