Saatchi & Saatchi leads APAC winners in Warc Creative 100

'Donation dollar', from the agency's Melbourne office, lands at No. 3 among the world's 100 most awarded campaigns.

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Saatchi & Saatchi Melbourne's 'Donation dollar' ranks third and Wunderman Thompson Bangkok's 'Stay home miles exchange' ranks eighth on the a list of the world's 100 most awarded creative campaigns. The ranking was released Tuesday (March 15) as part of the 2022 Warc Creative 100 rankings, which are based on points accumulated from wins in select awards shows.

The other APAC agencies making it into the list are Wolf BKK Bangkok, TBWA Sydney, Saatchi & Saatchi Auckland, DDB Aotearoa Auckland, Leo Burnett Melbourne, Six Inc Tokyo and Ogilvy Hong Kong.

Campaign title	Brand	Brand location	Rank	Agency
Donation Dollar	Royal Australian Mint	Australia	3	Saatchi & Saatchi Melbourne
Stay Home Miles Exchange	Thai Airways	Thailand	8	Wunderman Thompson Bangkok
Shop Unfriend	Central Department Store	Thailand	25	Wolf Bkk Bangkok
Play NZ	Tourism New Zealand	Australia	46	TBWA\Sydney
A Career-Limiting Campaign	Global Women	New Zealand	52	Saatchi & Saatchi Auckland
Sperm Positive: The World's First HIV-Positive Sperm Bank	New Zealand AIDS Foundation	New Zealand	70	DDB Aotearoa Auckland
Out Now	Bonds	Australia	80	Leo Burnett Melbourne
A Ciphered Release of Music Video: STRAY SHEEP CODE	Kenshi Yonezu	Japan	83	Six Inc Tokyo
Pizza Hut x IKEA Säva	Pizza Hut	China (Mainland)	100	Ogilvy Hong Kong SAR

The No. 1 spot on the list went to 'Wombstories' for feminine hygiene brand Bodyform / Libresse / Libra, by AMV BBDO London.

Saatchi & Saatchi Melbourne is the only APAC agency to land in the top 10 list of the world’s most awarded agencies for creativity, at 10th. Publicis Milan tops that list.

Australia is the only APAC market to end up on the top 10 list of most-awarded countries, at fifth. The US tops that list.

The ranking also includes lists for most-awarded agency network (Ogilvy), holding company (Omnicom), brand (Burger King) and advertiser (AB InBev). The lists are available on the Warc website.

Warc will announce the Warc Media 100 Wednesday (March 16) and the Warc Effective 100 Thursday (March 17).

Source:

Campaign Asia