Jenny Chan 陳詠欣
Mar 21, 2014

Saatchi & Saatchi hires from Publicis, Coca-Cola, AdPeople for newly-created Greater China roles

Saatchi & Saatchi has added three new key leadership positions at its offices across Greater China with Antoni D’Esterre, Linda Kovarik and Paul Lin. All three, meant to synergise the agency's international client-base, report directly to Michael Lee, CEO of Saatchi & Saatchi, Greater China.

Linda Kovarik was previously with Coca-Cola
Linda Kovarik was previously with Coca-Cola

Antoni D’Esterre, managing partner at Greater China for international business, is responsible for the agency’s key international clients in the region with a focus on Procter & Gamble.

With more than 20 years of experience in marketing communications, fifteen of those in Asia, D’Esterre served as general manager of international business at Publicis Shanghai before this.He has worked for Leo Burnett in Hong Kong and Tokyo, and Saatchi & Saatchi in Frankfurt and Bangkok in the beauty and hair care categories.

Linda Kovarik, now head of planning for Greater China, ran Creative Sherpa, her own business in Hong Kong, as well as served as the regional creative director at Coca-Cola Asia Pacific.

Prior to that, she was also executive planning director at Beacon Communications and regional planning director for the Procter & Gamble beauty care account at Leo Burnett Asia Pacific.

Paul Lin, taking on the role of chief digital officer for Greater China, will develop overall digital capabilities, including digital strategy, integration and transformation, for the agency.

Lin, a Canadian, has been based in Shanghai since 2011 and joins Saatchi & Saatchi from AdPeople, where he was strategic planning director, responsible for clients such as Unilever.


Related Articles

Just Published

12 hours ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

13 hours ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

13 hours ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

13 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.