Ujaya Shakya
Oct 15, 2014

Rural Nepal: The new promised land for marketers

The country is changing, and not only in economic terms.

Ujaya Shakya

Given the diversity of culture and lifestyle, as well as aspirational changes that are taking place across rural Nepal, the traditional definition of rural may be of little use to marketers in terms of studying consumer insights.

If you have not visited any rural juncture of Nepal in the last five years, then you will have little idea of the developments that are being discussed. The change is not just about economy or standard of...

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