Jean Lander Agor
Jul 11, 2016

Rewarding ad engagement: The changing Philippines digital landscape

The Philippines is undergoing a digital shift as brands become more innovative in exploring digital and mobile advertising channels.

The Philippines is undergoing a digital shift as brands become more innovative in exploring digital and mobile advertising channels.

More and more companies are now looking at digital and mobile more progressively, but one thing remains constant the need to close the gap from awareness and engagement to actual purchase.

This is best addressed perhaps through mobile. With smartphone penetration increasing year-on-year, the smartphone has become not just a handy entertainment or...

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