Jane Leung
Aug 3, 2010

Ren Publishing to publish Hong Kong Jockey Club magazine

HONG KONG – Hong Kong Jockey Club (HKJC) has chosen Ren Publishing, a local boutique publishing house, to publish a monthly membership magazine titled Badges.

Ren Publishing to publish Hong Kong Jockey Club magazine

Although the publishers involved in the bid were not disclosed, sources indicates that Fluid and Time Out are among others that participated in the pitch.

Ren Publishing is charged to position Badges with classy and vibrant attitude. The first issue is due to launch in September. Asian In-flight Media has been appointed as the advertising sales unit for the magazine targeting the affluent segment in Hong Kong.

The new publication will carry more in-depth stories to add value for members.

Former South China Morning Post special reports editor Peng Tan established Ren in 2007. It is a full service custom publishing company based in Hong Kong.

Tan said Badges will have a sophisticated new look and user-friendly content with a renewed focus on the HKJC members.

"It will be a publication about the members and for the members," he said.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Despite recent controversies, aesthetic diversity ...

SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.

1 hour ago

POSB Bank aims to reach kids early with animated tales

The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.

1 hour ago

The men in Mirror reel in brand deals

While reporting 29% adspend growth in Hong Kong for the full year 2021, media reporting company Admango has also documented the stunning number of brands using local boyband Mirror to push their products.

4 hours ago

MediaCom names APAC CEO to replace Mark Heap

The agency's Greater China CEO, Rupert McPetrie, will take on an expanded role leading the entire region as longtime leader Mark Heap moves to Mindshare EMEA.