The appointment of Chiu replaces Endy Fung, who was executive creative director for Greater China at Razorfish for more than five years since February 2009.
In his new role, Chiu will be responsible for leading Razorfish China’s 40-person creative
team that works for client accounts including Nike, PepsiCo and Tourism New Zealand.
Chiu's past work in Europe has been recognised by the likes of BIMA, FWA and Webby awards. He was most recently a creative director at SapientNitro responsible for leading its 'experience studio' across its London and German offices. His experience spans pure-play digital, integrated and above-the-line campaigns.
A Hong Kong resident until 2002 when he moved to the UK to study, Chiu also co-founded Camohood (a niche streetwear e-commerce retailer) in 2005.
“James is part of the new generation of creative leadership in that he is completely
comfortable working in multi-media channels and formats, and his design methodology
is driven by results,” said Razorfish CEO Esther Yang. “In China, where social and e-commerce
are the highest priority growth areas for us, he is an especially great fit.”