The appointment comes as Johnson & Johnson seeks to extend its baby care range share-of-voice across the digital medium.
Rapp Malaysia’s COO, Lim Wai Yee, said: "Since we set up Rapp Digital, we've been on a serious hunt for blue chip accounts like Johnson & Johnson to continue to build our digital portfolio. This win is the perfect addition to boost Rapp Digital's offering. We’re all very excited with the win and looking forward to a great working relationship with Johnson & Johnson."
Karen Ong, Johnson’s marketing manager, attributed the win to the agency’s deep understanding in mom and baby insights.
Rapp Malaysia’s Johnson & Johnson portfolio encompasses the Johnson's Baby series which include the entire range of products under the No More Tears, Touching Bond, Newborn Care, Infant Massage and Bedtime Routine categories.
Rapp Malaysia’s COO, Lim Wai Yee, said: "Since we set up Rapp Digital, we've been on a serious hunt for blue chip accounts like Johnson & Johnson to continue to build our digital portfolio. This win is the perfect addition to boost Rapp Digital's offering. We’re all very excited with the win and looking forward to a great working relationship with Johnson & Johnson."
Karen Ong, Johnson’s marketing manager, attributed the win to the agency’s deep understanding in mom and baby insights.
Rapp Malaysia’s Johnson & Johnson portfolio encompasses the Johnson's Baby series which include the entire range of products under the No More Tears, Touching Bond, Newborn Care, Infant Massage and Bedtime Routine categories.
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