Hsu will report to Ross Gearing, vice-president of Rapp Greater China, and work closely with Rapp regional analytics director KP Onn to lead the Shanghai team to deliver valuable data-driven insights to clients such as McDonald's, Philips and Unilever.
She will be tasked to build Rapp's analytics and insights product line, which includes tools such as retail activation analysing transactions and developing programmes to drive sales, customer profiling profiling and segmenting customer...
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