Olga Kudryashova
May 7, 2018

Ramadan and the new generation of Muslim consumers

WhatsApp facilitating daily Quran readings is just one example of how technology is shaping the holy month.

In recent years, Ramadan, the Muslim holy month, has gained increased importance for marketers as the Muslim population around the world rapidly expandsand particularly for a new generation of Muslim youth.

Muslims represent the second largest population worldwide, driving a significant share of consumer spending across sectors. While marketers in the Middle East and Africa have maintained a focus on Ramadan and its unique role, its cultural significance continues to lag in the west....

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