Faaez Samadi
Mar 13, 2018

Qantas and STB sign $5 million marketing tie-up

Deal will see STB and Qantas jointly promote Singapore as a travel destination.

Qantas, Singapore Tourism Board STB and Singapore’s Changi Airport today announced a SG$5 million US$3.81 million marketing partnership to promote the Lion City as a tourism destination and connection hub.

The three-year deal will see a series of joint marketing campaigns in Australia, the UK and Southeast Asia to promote Qantas services via Singapore. It comes after Qantas’ decision to revive its Sydney-London flight via Singapore from 25 March.

Australia...

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