David Blecken
Jun 12, 2017

Q&A: Local versus global brands in Japan

We asked four in-market experts for their take on the prospects for local versus global brands in Japan.

We asked four in-market experts for their take on the prospects for local versus global brands in Japan.

Participants

  • John Woodward, chief strategy officer, McCann Worldgroup Japan
  • Chris Iki, COO, TBWA Hakuhodo
  • John Rowe, MD, Wieden Kennedy Tokyo
  • David Burger, deputy MD, Geometry Global Japan

How...

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