Publicis Groupe India is merging its agencies Arc Worldwide, Solutions and Ecosys OOH under a new brand, called Publicis In-Motion.
The agency has hired Interspace Solutions CEO Praveen Kumar Vadhera to lead the newly established entity.
Sejal Shah, head of Publicis Media Exchange, executive sponsor, Ecosys, said, “With fragmenting consumer attention and reducing attention spans, there is a growing need to connect with consumers at every touch-point in an engaging manner. With strength of 150 people and capabilities spanning across activation, shopper marketing, retail design and strategy, OOH and ambient marketing, without doubt Publicis In-Motion will provide our clients unmatched ambient and experiential capabilities. And Praveen brings in excellent and demonstrated credentials across this entire gamut of services. Delighted to have him on board”
Anupriya Acharya, CEO, Publicis Groupe, South Asia, said, “Publicis In-Motion is an effort to make our Power of One offerings even more impactful and substantive for our clients where they can leverage all experiential capabilities at one go. We have highly specialized teams under each capability but the synergized structure will make it simpler and speedier for the clients to leverage it. We expect much momentum in this space as clients move to create more impactful engagements with their customers on the ground.”
Vadhera added, “Am very delighted to join Publicis Groupe at a time when there is so much momentum and an amazing diversity of skills across creative, tech and media. I look forward to working closely with the different teams across the Groupe and leveraging their expertise and creating synergies across domains in strengthening current and creating new offerings in Publicis In-Motion.”
Vadhera has also worked with RMG David, Bates Chi and Partners and Omnicom Group.