Matthew Miller
Sep 20, 2019

Publicis China parts ways with executive following subway incident

A video circulated on Weibo showed an angry confrontion in which the man was accused of taking 'upskirt' video.

Publicis China parts ways with executive following subway incident

Publicis China has parted ways with Gregory Wu, formerly GM for digital partnerships with Zenith, after a video surfaced in which he was accused of taking video under a woman's skirt on a Shanghai subway.

The widely circulated video shows a man and woman confronting Wu in a subway, accusing him of surreptitiously taking video under the woman's skirt. This action is not shown in the video, but the man appears to delete something from Wu's phone and Wu does not appear to be denying the accusation.

According to a Publicis spokesperson, the incident occurred and the video appeared online before the Mid-Autumn Festival last week, but the video went viral yesterday.

After the incident, Publicis China dealt with the matter quickly. An official statement provided to Campaign Asia-Pacific said:

At Publicis Groupe, we have a strict policy regarding employee behavior and we do not condone behaviors that are not in line with the Chinese law and employees must behavior [sic] with highest level of ethics. As such, the said personnel is no longer an employee of the company.

The company used similar language in an internal memo obtained by Campaign.

Wu has more than 10 years of experience in the field of digital marketing. Before Publicis, he worked for MTV Asia, Baidu, Saatchi & Saatchi, Carat, Maxus and 180China. He was named to Campaign Asia-Pacific's China Digital A-List in 2016, at which time he was listed as working for Starcom MediaVest Group.

Related Articles

Just Published

12 hours ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

12 hours ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

12 hours ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

13 hours ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.