Vincent Niou
Feb 1, 2019

Predictions for tomorrow’s programmatic practitioner

Based on current and expected trends programmatic practitioners will see their existing responsibilities shift while new skills become important to develop, according to the senior programmatic and partnerships director at Essence.

Skill shifts naturally accompany the introduction of new technologies in the workplace. According to a  2018 McKinsey Global Institute discussion paper, changes resulting from automation and artificial intelligence AI are projected to accelerate between 2016 to 2030. Automation and machine learning technology adoption has and will continue to transform the workplace as people increasingly interact with ever-smarter machines. This includes novel ways of working, role requirement changes, and even the rise of jobs which did not...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The end of AppNexus, the start of Xandr: Michael Rubenstein reflects one year after AT&T's acquisition
Premium
16 hours ago

The end of AppNexus, the start of Xandr: Michael ...

President Michael Rubenstein believes being part of AT&T will help AppNexus—soon to be Xandr—to build a “true alternative to the walled gardens”. The industry is concerned it will become a walled garden itself.

Premium
How APAC netizens and media are reacting to the Hong Kong protests
Premium
17 hours ago

How APAC netizens and media are reacting to the ...

An overview of reactions from Singapore, Philippines, Taiwan, and Japan on digital and social media.

Premium
Does the dictionary have a word for inexplicable cross-promotions?
Premium
18 hours ago

Does the dictionary have a word for inexplicable ...

L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)

Premium
Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy
Premium
18 hours ago

Versace, Coach & Givenchy: Measuring the gravity of ...

With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.