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Predictions for tomorrow’s programmatic practitioner
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Feb 1, 2019

Predictions for tomorrow’s programmatic practitioner

Based on current and expected trends programmatic practitioners will see their existing responsibilities shift while new skills become important to develop, according to the senior programmatic and partnerships director at Essence.

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A blueprint for today’s digital planner
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May 22, 2017

A blueprint for today’s digital planner

From speaking programmatic to understanding measurability, Vincent Niou of Essence Digital details the traits a modern media planner must possess.

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