Faaez Samadi
Feb 26, 2016

PR in Thailand: Expanding brands and digital boom provide hope amid sluggish economy

ON THE GROUND: THAILAND - PR pros in Thailand point to a broad mix of business opportunities across public affairs, crisis comms and brand building. But digital is the main driver, our On The Ground report concludes.

Thailand's economy remained sluggish for much of 2015 and a similar scenario is expected in 2016, but PR professionals are quietly optimistic about the state of the industry in the country as digital work increases, Thai brands seek to expand abroad and public affairs work increases.

Steve Vincent, managing director at Aziam Burson-Marstellar believes that the Thai PR market remains relatively stable, and that new business opportunities remain plentiful.

Digital PR in...

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