Kartik Mehta
Aug 7, 2019

Powering effective campaigns with better contextuality

In an age where brand safety is paramount, contextual marketing helps brands ensure that their content ends up in the right places.

In today’s marketing world, it’s all about context. While the internet and modern search tools have been a gamechanger in helping brands target their messages across multiple platforms, it’s also created a sort of Wild West’ scenario when it comes to the sharing of information, which can lead to cases of ads being placed near content they were not meant to be seen with.

At best, such a situation can generate annoyance for the users...

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