Ad Nut
Nov 6, 2015

Pond's asks APAC women to let feelings be free

From Singapore: 'Love my expressions', for Pond's by Arcade Singapore

Pond's asks APAC women to let feelings be free

According to research underlying this APAC campaign, 78 percent of women feel constrained from expressing themselves. Ad Nut applauds the 'express yourself' sentiment, as women surely do face both subtle and blatant pressure to subdue their legitimate emotions—lest they be dismissively painted as overly pushy, weepy, bitchy...the list could go on. (Here's some extra-credit reading if you don't agree this is a thing.)

Cynics might say that the unstated message here is that while expressing emotions is all right, showing signs of aging is not acceptable. Oh well, one step at a time.

Ad Nut also feels compelled to show you the still image that the agency chose to circulate to the media (below). Although it is a still taken from the video, it just seems like an odd choice to represent the campaign's message. Maybe Ad Nut missed some subtext?


CCO: Matt Cullen
CCO: Gary Tranter
MD: Dorothy Yew
Senior Planner: Michelle O’Brien
Creative Services Director: Shaun Lee
AD: Chin Han Yu

Whitney Cua
Peewee Dizon-Bauman
Joy Dela-Rosa
Pluem Chotchaisathit
Donna Barcelon


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

3 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

3 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

3 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

4 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.