Staff Reporters
Apr 10, 2019

Pocketmath introduces white-label audience network

Singapore-based company says platform allows brands to monetise, target, and re-target mobile app users, sell in-app inventory to external advertisers, and develop promotional partnerships.

(Source: Pocketmath)
(Source: Pocketmath)

Singapore-based Pocketmath announced that its proprietary audience network platform is now available for white labeling for mobile app developers, publishers, and advertisers.

This, according to the company, provides a customized and proprietary branded platform to monetise, target, and re-target mobile app users with special programs and promotions, sell in-app inventory to external advertisers, and develop promotional partnerships, while also maintaining full control over data and programmatic campaigns.

The system will allow companies to manage and create inventory by setting up their own managed demand-side platform (DSP) to sell their unused inventory within their app or mobile web interface to fellow advertisers.

Nuno Jonet, Pocketmath head of product:

A white-labeled audience network platform will open up countless options for our current and future partners, currently looking for ways to increase monetization. We are positioned to make lives easier for advertisers, big and small, by handing over the keys to their own audience network, built on the world’s largest self-serve mobile media buying platform.

The platform uses Pocketmath’s proprietary real-time bidding stack and its mobile DSP, called PRO.

This article is filed under Tech Talk: A collection of brief news items on programmatic buying, mobile ads and all forms of adtech and martech tools and platforms.


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